New images added 16 Feb 2010
“A photograph can be an instant of life captured for eternity that will never cease looking back at you.”
Brigitte Bardot
Image Is (Almost) Everything
Information and functionality are great, but today’s top hotel Web sites thrive on pretty pictures—and lots of them.
By Adam Kirby, Associate Editor — Hotels, 4/1/2009
No matter how sophisticated your hotel’s Web site—whether it has Ajax or Flash built in, whether it features embedded video or virtual tours—none of it matters half as much as some old-fashioned stunning photography.
“On photography, you can’t spend too much—you are your images,” says Adam R. Cagle, managing director of 689 Design, a Long Beach, California-based firm with several boutique hotel clients. “We could honestly fill some luxury properties’ [sites] with just great photos and a ‘Book Now’ button… A well-conceived photo shoot that highlights a property’s best features and provides the viewer a tantalizing window into the atmosphere of a hotel is essential to a Web site’s success.”
“A photograph can be an instant of life captured for eternity that will never cease looking back at you.”
Brigitte Bardot
Image Is (Almost) Everything
Information and functionality are great, but today’s top hotel Web sites thrive on pretty pictures—and lots of them.
By Adam Kirby, Associate Editor — Hotels, 4/1/2009
No matter how sophisticated your hotel’s Web site—whether it has Ajax or Flash built in, whether it features embedded video or virtual tours—none of it matters half as much as some old-fashioned stunning photography.
“On photography, you can’t spend too much—you are your images,” says Adam R. Cagle, managing director of 689 Design, a Long Beach, California-based firm with several boutique hotel clients. “We could honestly fill some luxury properties’ [sites] with just great photos and a ‘Book Now’ button… A well-conceived photo shoot that highlights a property’s best features and provides the viewer a tantalizing window into the atmosphere of a hotel is essential to a Web site’s success.”